Is Instagram the new way for up and coming fashion designers to get noticed?
Since the app Instagram was first released in October 2010 it has grown in popularity rapidly. It is now filled with not only everyday people but animals have account, bands, stores and fitness gurus.
Fashion labels and popular designers are using Instagram to share their new lines and expand their following through this app but it turns out that it is not only well known designers that are turning to Instagram to get their designs out there. The amount of new fresh faced designers fresh out of college trying to make a name for themselves is growing at an drastic rate which these college graduates displaying their designs skills, their styling abilities and those attempting set up their own fashion label.
With the ability to quickly snap photos of their latest feature piece or an item that has given them inspiration for a new design it is easy to see why it is such a popular way for the new, fresh young designers to get themselves out there.
The question is though, what is the downside of the fashion world turning to an app such as Instagram, how will this shape the fashion world in years to come?