The Louis Vuitton show for the recently closed Paris Fashion Week has made a lot of ink flow during the last days. Why? This time the clothes and the models graciously walking down the runway were not the show’s main attraction. It was the show itself and, more than that, the location where it took place.
The recent Louis Vuitton show by the display of a video clip where young girls utter in the following words – taken out of David Lynch’s 1984 movie “Dune” and readapted for this particular event:
“A beginning is a very delicate time…Day zero in the heart of the project, code-named GEHRY014…The audience is asked to sit in a place that doesn’t exist for now. A ship surrounded by a gigantic woodland, a ship made up of 3,600 glass panels and 15,000 tons of steel, a ship that serves as an incubator and ignites our fellow creative minds…An undisclosed location at this time… Oh, yes, I forgot to tell you, today, October 1, the LV house wants to explore the ability to travel to any part of the universe without moving. The journey starts here… in this place soon named the Louis Vuitton Foundation.”
A futuristic building designed by Frank Gehry, the Foundation Louis Vuitton is an amazing collection of asymmetrical glass and steel arches. The architect himself used different terms of comparison, including that of an iceberg and of a cloud. A waterfall running around the entrance, giving the feeling of a fractured mirror image of the Grand Paalais - another Parisian temple of art.
This was the 2nd collection Nicolas Ghesquière created for Louis Vuitton. The French designer proved to be revolutionary last season, entirely changing the runway style of the famous fashion house. Out the extraordinary setting that Jacobs loved so much. Ghesquière came with a sleek, but sizeable catwalk. The show of lights is meant to concentrate all the attention on the girls and the outfits.
When creating Louis Vuitton collection for spring-summer 2015, Nicolas Ghesquière found inspiration on the style of his childhood years. If this was a trip back in time, the Louis Vuitton fashion parade would have us land somewhere around the year 1964. Simon & Garfunkel played on the soundtrack while tunic short dresses, velvet outfits, glam rock boots, oversized eyelashes and enormous white earrings paraded on stage, recreating the brief glory days of Edie Sedgwick.
The high-necked tops, flared trousers and patch-pocket blazers are essentially uniform for the cool girl of the year 2014, but Ghesquière wants her to put on a short dress.
Leather boots and semi-transparent trapeze dresses represent the big trend this year’s spring and summer, according to Ghesquière.
Then, there are the Farrah Fawcett style loose pants, flowing fringed dresses and strange print featuring illustrations makeup and hairstyling utensils.
The color palette, with the exception of the black and white silhouettes honors the sun and the Earth, with shades of red, orange, brown and green.
Unlike his predecessor, Marc Jacobs, Nicolas Ghesquiere does not plunge us into a world full of poetry and fantasy. He makes more earthly choices, creating more neutral and familiar outfits that will without a doubt have a great success in shops.