The latest trend to hit the streets is normcore; the art of understated dressing. Rejecting slogans and labels, normcore’s followers embrace minimalist style. Although it is seen by some to be an anti-trend or the absence of style, it can also be seen as a deliberate rejection of gaudy couture labelling, led by a generation of people who would rather fit in than stand out. The trend is not about looking daggy or underdone, but about embracing clean lines and monotone colours. Some say it began as a rejection of style, but this rejection is now a style itself.
"Casual Day Vintage" by AnnieAnniePancake
How do I wear it?
Think of mid-range brands such as GAP and especially Uniqlo. Stick with basic colours and accessorise with functional items such as a scarf or baseball cap. Remember, this style isn’t about skimping on quality, but refining your wardrobe back to basics.
Women Extra Fine Merino Crew Neck Sweater by Uniqlo, $39.90
Will it last?
Every trend has a shelf life, but this one promises to be longer than most. Normcore values adaptability and the liberation is knowing you are nothing special, and the clothes reflect this idea – they are simple and adaptable. However, everything must come to an end. If fashion relies on a pendulum between action and backlash, normcore can be seen as a reaction to the boldness of recent years. What, then, will be next?