Zara

by Justine Crowley (follow)

Fashion (102)      Style (56)      Style Tips (38)      Accessories (18)      Clothing (14)      Zara (1)     

Zara is synonymous with Topshop. Zara is a clothing, fashion and accessories brand that you've either come to love or loathe. Similarities with Topshop reign in the turnover of stock. The industry average to turn around new stock is six weeks, whereas Zara only takes two weeks. Likewise with their competitor Topshop.

They don't advertise, hence they can pass on cheap prices to the consumer. Then again, they're always investing in their stores - making them bigger and better.



Zara is dubbed the Spanish success story, and their popularity is surging. Zara made it big in the UK, and as of December 2010, they opened their first store in Australia at Westfield Sydney. Zara quickly followed at Melbourne's Bourke Street Mall, to then expand to some fashionable Sydney suburbs to the likes of Bondi and Chatswood.



Quite recently, Zara at Westfield Sydney closed down for two weeks for some recent renovations. A reincarnation has brought forward some funky t-shirts that are good to admire. With yours truly's tastes in fashion, this is something I would not wear. On the other hand, their cashmere jumpers and trench coats are worthy of a look and possibly a purchase. So are a couple of their floral dresses.

Other fashionable items from Zara include scarves, stockings, and mobile phone covers to name. Zara fragrances are also available. Naturally, their stores are busy, yet some cheap quality finds are available. Be prepared for a lengthy queue at the fittings rooms.



Their t-shirts do not always stand the test of time, however in my wardrobe you'll find a v-neck long sleeved cashmere jumper from Zara, as part of the Zara knits range. The latter is a keep sake item, and is versatile to wear with either blue jeans or floral dresses. I feel great wearing it.



Whether you agree or not, it is highly likely that Zara will remain on Australia's shores in the long run.

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# Zara

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