Designer Profile Emilio Pucci

We all know the big luxury brands including Prada, Gucci, Chanel, Balenciaga and Dolce & Gabanna, but there is one that has gone under the radar in Australia – Pucci.

Founder Emilio Pucci, began his fashion career in the 1940’s when a photo of a ski suit he designed was found in the pages of the famous fashion magazine Harper’s Bazaar. Later he was crowned the ‘Prince of Prints’ creating radical designs of the time including sportswear and evening gowns.

Pucci has been a pioneer of many decades, dressing the likes of Kylie Minogue, Victoria Bekham, Eva Longoria, Kate Hudson and The Kardashians. Pucci’s fabulous designs have also made it on the silver screen and have been showcased on Sex and the City.



Latest Trends

Spring/Summer 2015
Every year the spring/summer collection is always bright and fun. With lots of white on offer and bursts of orange, Pucci has created flattering designs for all shapes. Cut outs and prints are also a big trend this season, however, no season goes without the signature paisley print which can be found on his free flowing maxi dresses.

Fall/Winter 2015
Like many luxury brands, Pucci offers a beautiful collection of fur jackets and fur trimmings in his designs. You are sure to find a lot of dark colours, but you will see a dash of orange used throughout this collection. Many designs have intricate beading mostly found on his evening wear. Although this collection is created for the cooler months, Pucci has a variety of short dresses finished with long sleeves and high necks. There are a great range of designs made for all different occasions, which will definitely be showcased by celebrities all around the world.



Pucci has also broke into the accessories market with his range of scarves, bags, shoes and eyewear. All with his signature prints and look, you can definitely pick them out from the rest. Many of the accessories can be purchased at David Jones and his eyewear can be found also at Sunglass Hut.



With a very small variety of Pucci designer wear available in Australia, its online boutique store allows you to purchase what the rest of the world can. Click here to visit his website and discover what the luxury brand has to offer.


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